Perchance you are still pondering why you should pitch your brands on TikTok or not. The truth is that TikTok is now one of the biggest and most popular social media platforms in the world. Millions of people use the platform today; hence, it is not surprising that many brands are focusing on TikTok marketing.
Below, we will consider some astonishing TikTok statistics that can help you decide whether to use this channel in 2022 or not.
TikTok has around 700 million monthly active users
This social media channel has experienced a dramatic increase in its user base. Factually, 2020 was a great year for the platform as the pandemic forced many people to use it more than before. In 2019, TikTok only got about 500 million monthly active users. According to Data Reportal, by the end of 2021, the number soared to about 700 million.
If you want to attract some of the millions of users of this social media channel, you have to learn the top TikTok trends to follow in 2022.
TikTok is used in 155 countries and 75 languages
This stat is another confirmation of the popularity of TikTok among other social media channels. As noted by Mediakix, this social media platform is available in about 155 countries around the world and can be used in around 75 languages.
In many of these countries, TikTok is using many celebrities as its ambassadors. This method also eases the penetration of the social media channel into numerous countries.
TikTok is the 7th most-used social media app
As stated above, about 700 million users visit TikTok every month. With this number, it is considered to be the seventh most visited social media app in the world.
Facebook, YouTube, WhatsApp, Instagram, and WeChat are some of the apps in front of TikTok in the race of the most-used apps. Of course, these other social media giants have been in existence for numerous years before TikTok. Nevertheless, it has been projected that TikTok will beat some of these apps in the future.
TikTok was the most downloaded app in 2020
Despite the availability of WhatsApp, Facebook, etc., TikTok was still found to be the most downloaded app in 2020. In the first three months of the year, the TikTok app was downloaded more than 315 million times. No app has ever gotten as many downloads in a quarter.
Of course, the role of the pandemic in this figure cannot be overlooked. Nevertheless, this reestablishes the unrivaled popularity and growth of TikTok.
The USA has the largest number of TikTok
As you can guess, the United States of America is the country with the largest TikTok user base. The USA accounts for almost 8% of all users of TikTok users. Indonesia, Russia, and Japan are other countries with the highest number of TikTok users.
However, it is worthwhile to note that Douyin (the Chinese adoption of TikTok) has more active users in China than TikTok in the USA. However, since most countries don’t use Douyin, it is not reasonable to make a comparison with the global version of TikTok.
Almost half of all TikTok users are younger than 30
Of course, many people have associated with this social media platform with younger individuals. So, this figure will not come as a surprise to most individuals. According to Statista, about 47.4% of all users of TikTok are younger than 30.
In addition, 21.7% of all TikTok users fall between 30 and 39 years old. While 20.3% of the users are between the ages of 40 to 49, about 11% of all users of TikTok are above the age of 50. So, every age group is well represented on this platform.
- TikTok users are almost evenly distributed between males and females
According to a survey, around 51% of TikTok users are males whereas the remaining 49% are females. This means that TikTok is just one of the few social media channels with an even distribution of users among males and females.
However, other surveys suggest that TikTok has more female users than male users. Regardless, the distribution of males and females on the channel is always close.
TikTok engagements vary from one country to another
Based on the findings of Bloomberg, many countries have similar TikTok engagements. According to usage per day, users in Norway spend an average of 74 minutes on TikTok every day. Comparatively, users in the United States of America and Poland spend an average of 68 daily whereas those in France and the United Kingdom invest about 60 minutes per day on the platform.
Android users use about 13 hours on TikTok per month
Hootsuite put together research carried out by AppAnnie. The research found out that the TikTok users with Android devices spend about 13 hours on the social media app per month. As a result of this, TikTok is the 4th most-used social media app by Android device users. Factually, this social media platform is used more often than Instagram and many other popular apps.
More than 50% of users have uploaded their content
TikTok is not one of those social media platforms that people only join to view the content uploaded by others. It encourages people to also upload their content. This is because TikTok is more about short videos that are usually easy for people to create and upload on their TikTok accounts.
As a consequence of this, more than 50% of all TikTok users have uploaded their content one or more times. So, if you are looking for a platform to create your content, you should not hesitate to join TikTok to get started.
As shown above, lots of statistics are showing that TikTok is one of the best social media platforms you should be. Whether you want to promote your brand or just share amazing content with other users, you can buy TikTok views now. By getting more views on your videos, they will go more viral and, as such, your popularity on this excellent platform will continue to increase.