INSTANT FAMOUS - INSTANT LIKES and FOLLOWERS

Facebook is most popular social media platform in the world with more than 2 billion active users enjoying the site every month. People use Facebook to catch up with friends and family, make announcements, schedule events, send invitations and a whole lot more. Business owners use Facebook to market their businesses since millions of people rely on Facebook every single day for information on the best products and services to buy. Word-of-mouth spreads like wild fire on Facebook.  

By now, you have probably figured out that online businesses can only succeed if they know how to harness the power of social media. Through effective use of social media, a brand or business has the potential to gain a tremendous following. There are other online platforms, like Twitter, YouTube, Instagram and Pinterest that also reach huge audiences, but Facebook leads the pack with the most users by far. Getting a Facebook page is crucial if a business expects to succeed now that we’re in the digital age. But, Instagram is also gaining a foothold, becoming more popular by the day.

How people judge the trustworthiness of a business, celebrity or brand is by the number of “likes” they have accumulated on their Facebook and Instagram pages. This is how companies and individuals establish a good online reputation. People are far more likely to buy products and services from companies that have a high number of “likes” because they assume all these “likes” represent happy customers, clients or fans.   

Another aspect of this is that when people notice a huge boost of new likes on the social media pages of a certain company, celebrity or famous person, people pay attention and all these likes generate a lot of comments, shares and even more likes. Once people start liking a page, it influences others to like that page as well. It’s a matter of crowds attracting more crowds. It’s human nature.