When investing in social media marketing, you must not overlook TikTok as it has become one of the biggest social media platforms in the world. This platform allows you to reach millions of people through the creation of amazing videos.
However, TikTok is a fast-changing platform that witnesses lots of trends. If you want to get more TikTok views, you must follow the trends of 2022. So, let’s show you some top TikTok trends to follow in 2022.
Many Gen Z will replace TV with TikTok
Gen Z seems to be some of the biggest users of TikTok. This platform offers them an outlet to express themselves in a fun-filled way. It helps them to have conversations with people of their age range. So, it does not come as a surprise that an average teenager spends more than 1 hour every day on TikTok.
Nevertheless, one of the trends for 2022 is that many of these young people will replace TV with TikTok. According to a survey by IBM, about 75% of Gen Z prefer smartphones to smart TVs. Considering how long they spend on their phones, these teenagers and other young people would rather use TikTok than watch TV.
Besides, many TikTok content creators provide different forms of videos. On TikTok, there are even videos that can be compared to TV series. Therefore, Gen Z can do virtually anything on this social media channel.
More focus on TikTok marketing for different brands
Although the growth of TikTok has become more pronounced in the last few years, lots of brands are still missing from it. This is mainly because many brands don’t understand what it takes to market their products through this platform. However, this is bound to change in 2022 as more brands and businesses will start using TikTok for advertising their products and services. This is especially true for businesses focusing on Millennials and Gen Z.
Notably, this trend will likely continue for several years to come as more businesses join the channel. With the aid of this trend, TikTok influencers will start making more money.
TikTok will get more influencers
Still talking about TikTok influencers. As TikTok becomes more important to business marketing, numerous brands will rely more on influencers to reach more existing and would-be customers. As a result of this, more TikTok users will become influencers.
Typically, these influencers will be people with a huge number of followers and who have established themselves as authorities or experts in some particular areas. Notably, some of these influencers are not entirely new to the business. In other words, they will only expand their reach to TikTok from Instagram, Facebook, and other platforms where they have been acting as influencers.
Many of these influencers may have to buy TikTok views and followers. They will also likely promote their TikTok pages via their other social media pages.
More people will hop on trending dances
According to some surveys, lots of the highest earners on TikTok are dancers. In 2022, more individuals will increase their interests in making money from dances by hopping on trending dance moves.
The good news is that trending dances on TikTok don’t usually require any level of expertise or professionalism. You just need to put your mind into the execution of the moves. Since the dances are often basic and short, almost anyone can take part in this trend.
If you want to join this trend, don’t hesitate to learn the tricks to get more views on TikTok. The more views you have, the more popular you will become on TikTok.
TikTok will welcome many older celebrities
In the past years, TikTok was considered as the social media platform for Gen Z. consequently, lots of older celebrities turned their back on it. However, everything is changing quickly. This is because several older celebrities are looking for ways to connect with their young fans. Today, the likes of Elton John Arnold Schwarzenegger and other well-established celebrities boast of having millions of TikTok followers.
Therefore, in 2022, we are looking forward to seeing more popular and older celebrities joining TikTok. While this amazing trend will increase the reach of these celebrities, it will make TikTok more popular among older people. So, don’t be surprised when your 70-year-old mom or grandma is choreographing trending dances on TikTok.
User-generated content will increase
From Instagram to Facebook, Twitter, LinkedIn, and lots more, many content creators are focusing more on user-generated content (UGC). TikTok will not be an exception. As 2022 goes on, many TikTokers will create content from the conversations of their TikTok followers.
This trend will make it easier for content creators to find content. Also, it will get many followers more involved.
Use of a popular song by several TikTok content creators
Factually, this is not a new trend for 2022. This trend started in 2020 during the peak of the pandemic. For this trend, a song will become so exceptionally popular that almost all TikTok content creators will use it for their videos. For example, in 2021, many TikTokers used “Oh No” by Kreepa, “Lotus Flower Bomb” by Wale ft. Miguel, and “Buss It” by Erica Banks in their videos.
Of course, we don’t expect this trend to stop in 2022, but it would rather become better and more popular. Like the previous years, several dance challenges will come from these popular songs that many TikTok content creators will hop on.
More users will go for longer videos
TikTok built its name as the platform for short, exciting videos. Originally, users could only create fifteen-second videos. But as the demand for longer content increased, TikTok started allowing content creators to share three-minute videos. Based on the trends, we believe that more TikTok users will start creating longer videos. However, this doesn’t mean short videos will become less relevant.
Increase in branded hashtag challenges
Everyone loves hashtag challenges on TikTok. These challenges tend to bring many people out of their shells. In fact, many people joined the platform because they wanted to join some hashtag challenges.
Expectedly, brands are looking for ways to increase their popularity and get more individuals to talk about them. In 2022, we are going to see more branded hashtag challenges. Numerous brands will work directly with their followers to make videos with branded hashtags. Others will pay influencers to promote these challenges.
Without a doubt, many of these trends are exciting. So, we look forward to seeing how they will shape the use of TikTok in 2022 and beyond.
