Are you overwhelmed with social media marketing? Well, it happens! You are certainly not the first to become overwhelmed. A lot of people have given up because they are feeling overwhelmed. Fortunately, you don't have to give up. There a lot of ways to make your social media marketing more efficient, more profitable, and less time-consuming.
Keeping up with Facebook, Instagram, LinkedIn, Twitter, YouTube, Reddit, Pinterest, Snapchat, WhatsApp, and so many other social media platforms out there can be very challenging. Your customers are probably scattered on various platforms and you need to keep up with them. This could mean that you need to reply hundreds of messages on a day while you have other tasks to focus on.
Many businesses have received lots of negative reviews because their social media marketing effort sucks. A good social media marketing will help you build your authority, attract more customers, increase your revenue, and make your customers happy. Fortunately, incorporating a few changes into your social media marketing can help you to simplify your marketing processes, improve efficiency, productivity, as well as free up your time. If you are looking for ways to simplify your social media marketing efforts, this article will show you everything you need to know. Keep on reading to find out more.
Top Ways to Simplify Your Social Media Marketing Efforts
- Focus On the Platform Where You Have the Majority of Your Customers
A lot of business owners think they need to stay 100% active on all the social media platforms. But the fact is that all the platforms will not give you the same result. This is why it is important that you prioritize.
To ensure that you don't abandon the platform that is giving you the best result, focus more on the one that gives you the best ROI or the platform with the majority of your customers/target audience. Take for instance, if you are using Facebook and LinkedIn but Facebook gives you the best result, you could dedicate 3 days of the week to market on Facebook and just one day to market on LinkedIn.
- Leverage Social Media Management Tools
Thanks to smart app developers, you don't need to do every task manually. There are so many social media marketing tools today that can help you to simplify your marketing process and also increase productivity. From post-generating tools to analytic tools, you can find these tools with a simple internet search. Some of the tools we recommend include HootSuite, Buffer, and Sprout Social.
- Create a Marketing Schedule
Over 90% of social media marketers have no marketing schedule. This means they don't follow a strategic pattern. With no schedule and no plan, it makes it difficult to stay organize and productive. Besides, this will make you feel like you are working double. You need to create a system that is streamlined and scalable. This allows you to stay organized, focus, and productive. You can easily get all your marketing tasks done within the time you allocated for it when you have a marketing schedule.
- Share the Tasks
Trying to do every task by yourself could be very overwhelming. Most brands have more than one person handling their social media accounts. It is possible to share tasks with other employees. This way, it makes it easier for you to stay fresh and productive.
- Reuse Old Posts
Guess What? You could repost your old posts and your followers will still love it. It is a great way to give your audience something when you are not feeling very productive for new posts. If you had great engagement from an old social media post, you could re-post it. Almost every brand uses this trick. If others use it, there is no reason why you shouldn't.
- Outsource Your Marketing Tasks
Looking for a way to make your social media marketing more effective? Outsource it to experts! Most top brands have professional social media managers. Outsourcing your social media marketing will help you put your brand in the hand of professionals while you focus on the most important tasks. Besides, it is more affordable to outsource your social media management than to employ a new manager.
You can find professional social media managers on freelance websites such as Fiverr, Upwork, and PeoplePerHour. Most of these freelancers will be willing to do the task for half of the price you will pay an in-house social media manager.
- Automate Tasks
Don't forget to automate tasks. Go through your daily marketing tasks and look for tasks you do repeatedly. You can easily automate these tasks to help you save time and increase productivity. Fortunately, there are so many available tools to help you automate tasks. Besides, you can always pay a programmer to help you develop a tool that automates your tasks if you are looking for a custom tool.
Social media marketing can be overwhelming. If you want big results from your social media marketing, it is very important that you stay on top of things. Like we already suggested above, you can do these by outsourcing, sharing responsibilities, and automating repetitive tasks. When it comes to increasing your post reach, there are reliable companies that can help you get instant Instagram likes and even Facebook page followers. This way, you can reduce the number of tasks you do every day while enjoying more growth.