In order to keep up with the pace of the changing trends of the world, brands must start formulating ways that would effectively render them with increasing exposure and put their principles forth on the table. It is no secret that the power and influence of social media are only increasing by the day; everything, from procuring monthly groceries to looking for the most affordable air tickets, is only getting simpler with time. Even though most businesses have their individual websites, their marketing strategies are primarily carried out through social media platforms and yours must be no exception.
Out of all the platforms available today, the credibility and significance of Instagram is unprecedented and justifiably so; every activity on Instagram is characterized by the virtues of precision and concise storytelling- although the platform is more about pictures and videos, the frames when rightly utilized can convey much more than lengthy and tiring paragraphs posted on the other sites. We aren't simply asserting this from our assumption but, about 71% of the total businesses in the USA have established a generous portion of their trade on Instagram. However, a bigger prospect automatically implies greater competition, and the mechanism of acquiring this goal will be inevitably challenged by a string of ordeals; therefore, to help you steer away from all of these, we will be furnishing you with some ways of flourishing your business.
- The profile must be appealing
First things first, your Instagram profile should be delineated in such a way that a single glance at it leaves a lasting impact on the visitor. Thus, before getting started, to tighten all the niches of a compelling profile, you must conduct extensive market research and look for the hints that will enhance its appeal and incorporate all the ingredients that would make the public interested in. Additionally, there is a set of other requirements that must be fulfilled to curate the profile including an attractive bio, display picture, and username. The prime aim of the profile is to draw followers as soon as they search for a purpose similar to the one propagated by your brand, and once they land on the page, offer them content that is solitary and valuable.
- Link it to your website and tag the location
The first thing that comes to the sight of the visitor is the bio and the content displayed around it- so placing a clickable link underneath it can work in your favor. Also, along with the description and the link, if possible, tag the location of your business too, because, for the prospects of it to widen, it must be made available on both online and offline platforms. Another factor that must be taken into due consideration here is that the link must be essentially readable and contain a proper arrangement of letters that is relevant to your business. The location will also enable people to easily find the physical site of the banner and when users search a place anywhere around it, the profile will seamlessly pop up.
- Build a worthy feed
Coming to the next most important step in your business marketing strategy for 2020, it is the feed that should be directed to speak volumes about the identity of the brand. Clear and crisp images of your products and services play a vital role in drawing organic traffic towards it and as a result, escalating their demand and purchase. According to reports, around 67% of the global consumers ponder upon detailed imaging of the products before confirming the purchase and consider the details jotted down below with supreme seriousness. Let us also acquaint you with the fact that a leading cause that has contributed to Instagram’s unending popularity is the aesthetics hosted by it; everyone, regardless of their taste and priorities are drawn towards content that has been neatly arranged and has a tinge of profound sincerity in them. Seek assistance from a professional to flaunt the designs that could possibly stem from the commodity or service that you deal with and lead to Instagram instant likes because more likes would automatically place you at the top of search results. For instance, the monochromatic theme has been drawing eyeballs for quite some time in the market; thus, to keep up with this trend, you can post a series of picture pertaining to a particular shade and then after a few slides move on to the next one; nevertheless, try not to use additional filters to derive the color.
- Maintain the unique trends
In this wide pool of brands and their distinct services, nobody would want to come across something that is repetitive and mundane; instead of completely relying upon the internet and its references to illustrate your profile, inject it with components that grant it a character of its own. Engage in frequent conversations with your followers and strive towards building a healthy relationship where they do not hesitate to put across any feedback and questions that they have in mind. There are several companies in the market that are acing their profile game, but falls flat on the face when it is time to deliver their promises. In order to keep up with a positive brand image, brands often eliminate the negative comments and questions posted by their followers; but, attending the needs of your followers in due time is the key and this is what most brands miss out upon. Keep your followers engaged, interact with them on a regular basis, post some of their opinions on your stories and tag them to increase your reach, because the immediate instinct when a person is tagged is to repost it on their stories thereby, following the chain.
- Use relevant hashtags
Instagram is incomplete without its hashtags, and being a business profile, under no circumstances can you escape this surging graph. Implement a crisp and informational caption and follow it by multiple hashtags; but, make certain that hashtags do not appear out of the place or random. Each post should be complete in itself; hence, the hashtags pasted under it should have all the elements of your business and be amongst the ones that are commonly searched for. Keep your target audience in mind before shooting the hashtags, and in case of campaigns, formulate branded hashtags. Another thing that you can look out for here is whether it would be more suitable to apply the hashtags in the post itself or in the first comment.