With billions of users, Instagram is undoubtedly one of the biggest social media platforms in the world. Although it offers lots of fun-filled content, businesses are now taking advantage of this channel to market their products and services. However, to get the most out of your presence on Instagram, you need to grow your real audience. In other words, it is compulsory to get more Instagram followers on your page.
While getting more Instagram followers is not easy, some tips can make the task easier for you. So, in this post, we will shed light on the tips that can help you to grow your real audience on Instagram.
- Start by optimizing your bio
Let’s assume that you have created an Instagram profile for your brand. The next thing is to optimize your bio. Although an Instagram bio is only 150 characters, it has the potential to help you grow your audience on the channel. The bio assists you to describe your personality and brand, the actions you expect your audience to take, etc.
Generally, your bio on Instagram should include some basic information such as a link to your website and a call to action. Of course, you don’t need anyone to remind you that you must have a clear and attractive profile picture.
Once you have done the things above, you are set to boost your followers on Instagram.
- Know your target audience on Instagram
Your target audience refers to the kind of people you want to meet or work with through this social media platform. However, you must consider your brand before deciding who your target audience is. When defining your target audience, you should know their age, locations, types of occupation, time and mode of using Instagram, and pain points.
By knowing these elements, it will be easier for you to offer amazing Instagram content that suits the tastes and needs of your audience. This doesn’t only make them follow you, but it may also encourage them to see you as an authority in the field. Besides, defining your target audience will help you to stay focused on how you can satisfy them.
- Post regularly
The majority of active users of Instagram want to see regular content from people they are following. So, if you only post once in a blue moon, you may want to forget about getting more Instagram followers. To get lots of followers on this top-notch social media platform, you have to post consistently.
It has been recommended that every brand should post at least once every day. However, you must ensure that the posts are relevant to your brand. Besides, when it comes to posting on Instagram, you need to prioritize quality over quantity. Therefore, make sure you post high-quality content that your audiences will be happy to see. In addition, your content should be unique if you want to stand out among the competition.
Apart from getting new Instagram followers, this tip will also help you to retain the existing ones.
- Determine the best time to post your content
Two brands with a similar target audience and number of followers can post the same content and get different engagements. Why is this so? This is because the time of posting content can make a big difference. However, the major problem is that we don’t have a universal best time for posting content on Instagram. Therefore, you need to look for the best time to post your content.
Foremost, capitalize on a tool called Instagram Insights to determine whether most of your audiences are usually online. Once you have found the most active times of your audiences, you need to think about the relevancy of your content based on time. In other words, consider the time that your audience will likely need your content. For instance, if you want to post a video about gardening, you should consider posting it during the weekends or holidays when people will likely be at home. Posting such a video on Monday morning will reduce its engagement.
Even after doing the things above, you still have to experiment with the best time to post. Share your content on Instagram at different times and see how it performs.
- Try out different types of content
Different people are looking for a wide range of content. This means that there is no one-size-fits-all type of content to maximize your Instagram profile. Therefore, you should not shy away from experimenting with the type of content you share on Instagram.
While many people feel Instagram is all about pictures, there are other types of content you can try. Instagram short or long videos and infographics can come in handy to draw more followers to your profile. You can also try out Instagram TV (IGTV) videos as some followers love spending time on them.
- Add your Instagram posts to your blog
Do you run a blog? If yes, you can get more Instagram followers by embedding your Instagram posts in the blog. Basically, embedded Instagram posts can be clicked to be redirected to your Instagram profile or post. Therefore, you can take advantage of your blog to get more traffic on your brand’s Instagram profile. The more people you redirect to your Instagram posts, the higher the chance of getting more Instagram followers.
- Craft wonderful captions
Whether you are posting videos or photos, your captions can have a significant impact on your engagement. With a great caption, you can get the attention of people and, as such, draw more people to your profile. Over time, this can boost your Instagram followers.
Generally, Instagram allows you to add a caption of as many as 2,200 characters. However, you don’t necessarily have to use the total characters. In fact, keeping it short may be to your advantage in lots of instances. Also, you can combine a caption with some amazing emojis that will arouse the interest of readers in what you have posted.
- Tag relevant Instagram users
Another proven way to get more Instagram followers is tagging relevant individuals. If some Instagram users appear in your videos or photos, you shouldn’t hesitate to tag them. You can do this by adding @ in front of their username. By tagging relevant people, you will encourage them to engage with your content. In fact, some of them may share the content with their followers. Of course, a few of their followers may check out your profile and decide to follow you.
Notably, there is no thumb rule for determining relevant Instagram users to tag. However, customers, people who appear in a photo, suppliers, friends, colleagues, etc. may respond positively to your tag.
- Use relevant hashtags
Hashtags are some of the biggest tools you can use to get followers that would probably never have seen your post. In general, an Instagram user can use different hashtags to search for content. Of course, if the hashtags are used in your post, such users may see it. Therefore, hashtags can allow several individuals to see your post.
On Instagram, each post can carry as many as 30 hashtags. However, it is recommended that you use about 5 to 10 hashtags per post as they should be enough to give you the desired results. Additionally, don’t just use any hashtags to come to your mind. You have to research relevant hashtags by using tools such as AutoHash and Display Purposes.
If you can follow all the amazing tips highlighted above and continue engaging with your audience, you will be surprised at how your Instagram followers will increase.