When it comes to selling online or improving your online presence, engagement plays a key role. However, in reality, stirring up an engagement can sometimes be difficult. Resultantly, it is important to note some important ways that can be used for increasing your Facebook views, likes, comments, shares, etc.
In this article, we will show you some simple formulas to increase your Facebook engagement.
Know your audience
What is likely to be entertaining or inspiring to you is not relevant especially when you are seeking engagement. Without a doubt, your audience's wants and needs are what matter. Nevertheless, you will struggle with understanding the needs and wants of your audiences if you don’t know who they are. So, the first thing you have to do is to study your Facebook audience.
You should dedicate some periods to learning the personas of your audience. This exercise will ensure that you focus your activities on the needs and preferences of your Facebook followers.
Prioritize responding to comments
Increasing your engagement on Facebook is not a simple task; it involves active participation on this social media channel. Given this, you need to respond to the comments of your followers.
If someone could take their time to comment on your content, you should respond to their comments yourself. People overwhelmingly want to interact with brands, which is the reason why so many businesses that reply to comments have more engagement on their page.
By responding to your audiences, they will feel you are listening to them and also have them in mind. Ignoring your fans can make them detest you and, resultantly, make them un-follow your page.
So, you must always try to engage your fans. Factually, it only requires some minutes during the day to monitor your social activity and respond to the comments of your fans.
Utilize high-quality images
A Facebook post that includes a high-quality photo is most likely to get higher engagement rates than one with a poor-quality image. Various surveys have shown that Facebook posts with high-quality images kill it more on Facebook. Also, you must have in mind that images can be powerful tools to encourage tons of scrollers to stop in their tracks and look at your posts.
Luckily, you don’t have to spend lots of money on fancy digital cameras to get the right images for your post. With a good mobile phone, you can start creating and adding amazing images to your post on this social media platform.
However, when it comes to the performance of a post, the type of image will play a key role. Images containing striking colors and stunning landscapes typically do well, especially when they tell a story or connect with the audience on a personal or emotional level.
So, if you want to improve Facebook engagement, get visual.
Recycle your top posts
You’re not limited to posting only new content to your Facebook page. You can sometimes dip into your archives for an engagement spike. Look at your Facebook posts from a previous year and spot posts that created a significant amount of engagement. Post that content again, but you can change the post a little so it looks fresh again.
There are ways you can make the post look new again:
- Add a high-quality image
- Add a video
- Ask questions
- Change the introduction
With this, the followers will not feel the post is an old one. Furthermore, this will help to get more value out of your content.
Share curated content
Your fans know when you’re promoting your business and don’t usually have any issues with it. But if you overdo it, they’ll start losing interest. Although it might feel a bit weird sharing other brands’ content on your page, it is one of the best ways to boost your Facebook engagement.
To mix it up a bit, you should source high-value content relevant to their interests. Be a helpful resource for your audience.
There are two types of curated content you can share:
- User-generated content from your customers
- Third-party content from other brands
Host contests & giveaways (Occasionally)
Contest and giveaway posts generally get the most substantial amount of engagement. Not many types of posts can gather as much attention as giveaway or contest posts. The higher the value and relevance of the reward, the greater the engagement and potential reach.
There are two things you should keep in mind when hosting a giveaway:
- Do them once in a while. Hosting giveaways frequently can sometimes annoy your fans. Leaving a few weeks or months would be the best idea ever.
- Give relevant gifts
Post consistently and at the right time
Various individuals visit Facebook at varying times of the day. A few people will be on the site all day long whereas others may only check it in the morning or evening. Since an algorithm is behind the newsfeed of Facebook, most of your followers will not necessarily come across your post at the particular time it is shared.
Besides, Facebook notes that posting when most of your followers are online will probably boost your engagement. Therefore, you should study when your fans are usually online and start sharing your posts at the time.
Boost your Facebook page with paid promotion platform
If you are not always available to put much effort into increasing your Facebook engagement, you should be ready to spend more money. Using paid ads for your post is a proven way of making your content visible to more fans.
Make use of social media influencers
Social media influencers are individuals with large fanbases on social media platforms. These people have built excellent credibility and, therefore, can persuade other social media users to follow a page or even buy a product. Working with these influencers can be of great benefit to you such that they can like, share and comment on your post and this can make many of their followers follow you, share, like or comment on your post.
This exhaustive list of ideas should help you to increase your Facebook page engagement.