When it comes to the biggest and most popular social media platforms in the world, Instagram needs no introduction. It has more than 2 billion active monthly users as people visit the platform regularly for socialization, engagement, online visibility, and lots more.
Due to its importance and popularity, some individuals and brands have gained hundreds of millions of followers on Instagram. According to Wikipedia, the most followed Instagram profiles as of September 2022 include:
- Instagram (@Instagram) – 545 million followers
- Cristiano Ronaldo (@cristiano) – 477 million followers
- Kylie Jenner (@kyliejenner) – 368 million followers
- Lionel Messi (@leomessi) – 358 million followers
- Selena Gomez (@selenagomez) – 344 million followers
Apart from the aforementioned Instagram profiles, a few other brands and individuals also have hundreds of millions of followers. Notable mentions include Dwayne Johnson, Ariana Grande, Kim Kardashian, Beyoncé, Khloe Kardashian, and Justin Bieber. These profiles are associated with world-famous individuals from different fields and parts of the world.
How to be one of the most followed profiles on Instagram
Even if you don’t have hundreds of millions of followers like Cristiano Ronaldo or Beyoncé, you can still be one of the most followed Instagram profiles. You only have to put in the effort by following the tips below:
Pick the right handle
Basically, your Instagram handle refers to your Instagram profile name. It is your unique identifier on this social media channel. If you take a look at the most followed Instagram profiles, you will notice that the handles are all easy to find, remember, and recognize. Besides, the handles are associated directly with the real names of the brands and people.
So, when choosing a handle for your Instagram profile, select a name that is the same as your name or business name. If the handle has been already chosen by another Instagram user, find another username that is close to it. If possible, use the same username on all social media platforms.
Optimize your account
After selecting a befitting handle, you have to optimize your handle for optimal engagement. Generally, Instagram users will first check your profile to see what you are capable of offering. If they are convinced, they may follow you. Otherwise, you will lose many potential Instagram followers. Therefore, it is paramount to optimize your account by:
- Writing a concise bio that lets people know what your brand is about
- Using a high-quality profile image
- Adding contact information to your profile
Once you have optimized your account, it is time to get more followers.
Create excellent content
Instagram is for socialization and engagement, so you need to create content that can encourage your audience to interact with you. However, you shouldn’t just go ahead to create any content. Focus on creating astonishing content that can educate, inform, and/or entertain your existing and potential followers. With great content, you will give people reasons to follow you on Instagram.
When creating content, you shouldn’t limit yourself to only regular Instagram posts. Explore Instagram live, stories, and lots more. Also, use the Instagram grid to draw more followers to your profile. Also, you should consider adding engaging captions that can encourage interaction. Add emojis to your captions.
One of the fastest ways to lose existing followers and repel potential ones is to post inconsistently. Therefore, it is crucial to post and interact with your audience regularly. Consistent interactions with your followers can increase the reach of your post. This means that more Instagram users will see your post and may follow your profile.
If possible, you should post at least once every day while you are still building your profile on Instagram.
Take advantage of Instagram tags
Instagram allows you to tag different Instagram profiles to your post. The benefit of tagging people is that their followers may see your post and, as such, your reach will increase. However, you shouldn’t just tag anyone that comes to mind when posting. You need to tag only relevant people such as your suppliers, customers, colleagues, business partners, employees, people that appear in the photo, etc.
In addition, you should encourage other brands to tag you as this can also boost your reach when their audiences see your profile.
Buy Instagram followers
You are probably excited about getting thousands of Instagram followers already. But you should note that organic followers are not easy to get on Instagram or other social media platforms. Luckily, you can buy Instagram followers and, consequently, kick-start your Instagram campaign with ease. Instant-Famous is one of the tested and trusted websites you can visit to buy as many Instagram followers as you want.
You should note that buying Instagram followers doesn’t contradict the terms of services on Instagram. This means that your profile cannot be banned or restricted for buying Instagram likes from Instant Famous.
Use Instagram SEO
To become one of the most followed Instagram profiles, you need to master Instagram SEO. By mastering it, you will be able to boost the reach of your profile and posts. Consequently, this will help you to get more followers. Notably, Instagram SEO is not as complex as Google SEO. As long as you have set up your profile correctly, you only have to do the following:
- Use relevant keywords in your Instagram bio and captions
- Integrate alt text to images
- Tag your location on your Instagram posts
With this, you will be able to attract some new followers.
Cross-promote your Instagram account
Although your target is to be one of the most followed accounts on Instagram, your promotion shouldn’t be limited to Instagram. In other words, you should invest in cross-promotion of your Instagram profile. So, you need to add the link to your Instagram profile to your emails, website, as well as posts on Facebook, Twitter, YouTube, and other social media channels. By doing this, you will be able to attract followers from different places to your Instagram account.
In conclusion, you should note that becoming one of the most followed profiles on Instagram is not a day’s job. All the most followed Instagram profiles have built a strong name for themselves in their chosen fields over the years. Therefore, you need to be original, consistent, and patient as you continue using the tips above to gain more Instagram followers.