After spending lots of time, money, and other resources on creating amazing music, you will want many individuals to listen to it. This is where getting more Spotify plays comes into the picture. However, it can be quite difficult to get Spotify plays and streams. But if you are strategic, you can achieve your goal.
Given this, we will show top tips for getting more Spotify plays.
Build a brand
Tons of musicians are creating loads of songs every day. So, you should be aware of the strong competition you have to deal with in any music genre. If you are going to survive the competition, it is crucial to stand out from the crowd. To do this, you need to have an astounding brand that helps you to get the attention of various Spotify users.
Get started by creating an image for your brand. Study the kind of audience you want to create. Then, you need to use photos, fonts, colors, arts, graphics, and other things that suit the kind of brand you want to build.
Make amazing songs
Although you can attract Spotify users with a great brand image, your songs will determine whether the users will stay with your brand or not. Therefore, you need to invest your time and effort in creating astonishing songs that your target audience will be willing to play. Additionally, you have to work with experienced music writers and producers to improve the quality of your songs. This can go a long way in boosting the number of Spotify plays you will get.
Use Spotify Ad Studio
Spotify Ad Studio is a platform that focuses on helping music creators to advertise their songs. Each content creator can take advantage of the platform to manage their marketing campaigns on Spotify. This platform enables you to create ads that target certain demographics of Spotify users.
Once you have created a short ad, other users can come across the ads during the short breaks between different songs. Since the ads come with clickable image links, users can follow the ads to listen to your music on the platform.
Create your playlists
Have you created several amazing songs that you want your audience to play on Spotify? Then, you should not hesitate to create your playlists with the best songs you have made. This allows you to showcase what you are capable of offering and can also assist you to build a community of interested listeners.
In addition, you should create a separate playlist of the songs you like from other musicians. However, don’t forget to include a few of your songs in the playlist. With this, you will be able to showcase your songs without overdoing them.
Submit your songs to the editorial playlists of Spotify
Spotify has editorial playlists created by the platform’s officials. Lots of Spotify users often check out the songs on the editorial playlists. Therefore, if you can get your songs on the playlists, you can rest assured that numerous individuals will play them.
Despite the massive benefits of Spotify editorial playlists, it is usually difficult to get your songs accepted by Spotify curators. Therefore, don’t get your hope high but don’t hesitate to try it.
Submit your songs to independent playlist curators
You don’t have to rely on only Spotify editorial playlists as several independent playlist curators create playlists every day. So, you can submit your songs to one of these independent playlist curators. Go the extra mile to submit your content to experienced curators with lots of listeners. Such curators can give your songs the audience required to get more Spotify plays.
Promote your songs on social media
When looking for ways to get more Spotify plays, you shouldn’t focus on only the platform itself. Take your promotion to various social media platforms such as Facebook, Twitter, Instagram, and lots more. Fortunately, Spotify offers tons of tools that can assist you to share your music on different social media channels. So, you just have to take advantage of such tools.
Buy Spotify plays
While it may come as a surprise to you, it should be noted that many song creators on Spotify buy some of their streams. When they have lots of plays already, it will encourage lots of other Spotify users to have an interest in listening to their songs. So, if you want to get more Spotify plays, you should spend some money to buy Spotify plays.
Collaborate with social media influencers
Influencers are social media users with large followership on social media platforms. Due to their large followership, these individuals are capable of exposing your songs to lots of people. Therefore, you should go to Facebook, Instagram, YouTube, and other social media channels to choose influencers you can work with. Go for influencers with followers that fit your target audience.
Notably, you will have to pay for the collaboration. However, if you choose the right influencers, your Spotify streams will experience a significant improvement.
Offer incentives to your fans
Everybody loves freebies. So, it is not strange that you can use incentives to make more people stream your songs on Spotify. For instance, you can offer some incentives to fans that stream and follow you on the platform. Otherwise, you can do a lucky draw for a fan once your song gets a particular number of streams.
Release songs regularly
The higher the number of songs you have released, the more streams you will get on Spotify. Therefore, it is paramount to release songs frequently. After releasing the songs, share them everywhere and get them on different playlists. In addition, releasing more songs will make more people follow you on Spotify as they will continue anticipating more songs from you.
In conclusion, getting more Spotify plays doesn’t involve any magic. You must be patient because your Spotify streams will likely not increase significantly overnight. You need to work all around the clock to make Spotify users know what you are capable of offering and get more streams.