According to Buffer.com, Facebook users watch more than 8 billion videos on the social media platform daily. This stat shows the magnitude of the relevance of videos on Facebook. Besides, videos have become one of the most important elements of Facebook and many other social media channels in the coming years.
Unfortunately, lots of brands post videos on Facebook regularly without getting enough views on them. So, before you start creating and sharing videos, it is paramount to master tips that can assist you to get more views and engagements on your Facebook videos.
In this article, we will explain some crucial tips for getting more views on Facebook videos.
Determine the best video content for your page
From animated videos to educational videos, inspirational videos, and brand videos, Facebook videos come in different forms. So, you can use different types of videos to promote your brand on Facebook. However, it is important to realize that some types of video content may not be particularly suitable for your brand. Therefore, you need to define and choose the best video content for you.
Before choosing a video content type, you want to consider your target audience and their preferred video type. You can also check your major competitors to see the type of video content they are using to drive engagement. If you are still unsure, don’t hesitate to experiment with varying types of video content.
Use short videos
You have probably come across some long Facebook videos with lots of views. But you should note that short videos tend to be more effective than longer ones as short ones often get more views. This is because the attention span of many internet users is getting shorter from time to time. Hence, they are not ready to waste several minutes watching any video. So, if you want to convince them to watch your Facebook video, you need to keep it short.
Your video should last for some seconds or a few minutes. Otherwise, you can break the video into multiple episodes and upload them at different periods. With this, you don’t have to bore the audience with a long video.
Draw attention with a Thumbnail
Many Facebook users are only going to watch a video if they are fascinated by its thumbnail. So, it is important to use an attention-grabbing thumbnail for your Facebook video.
However, the thumbnail must have the following essential elements:
- A relevant picture that conveys an emotion
- A short but eye-catching text
- Your brand logo
Add text to your video
Another way to get the attention of your audience is to add text to your video. The text can come at the beginning of or during the video. Make sure the video is relevant to the video as doing otherwise can make some people lose interest in watching the video.
Also, you want to ensure that the font size and type don’t disrupt the flow of the video. Additionally, you must make sure the read time of the text is long enough to allow people to read and understand the message. However, the read time shouldn’t be too long as this could be annoying to many individuals.
Optimize your video for desktop and mobile viewers
Today, people use Facebook and other social media platforms on their mobile devices and computers. Therefore, if you are going to get lots of views on your video, it should be optimized for both desktop and mobile users. Consider using Creator Studio or other software with default optimization options to customize your video to make it easy for people to view it on different devices.
Upload more square videos than landscape videos
Although landscape videos are great, studies have shown that square videos get more views, engagement, and reach than them. This is because more than 90% of Facebook users access the platform via their mobile devices. Therefore, they prefer watching square videos as they don’t need to bend their devices to view the videos.
So, if you are going to take care of the needs of these numerous mobile users, it is paramount to upload square videos. Nevertheless, you can upload landscape videos once in a while.
Add captions to your videos
When it comes to boosting the views on your Facebook videos, another way to explore is to add captions. Captions give people an idea of what your videos are about even before people start watching them. Besides, captions increase accessibility and inclusivity; thus, providing adequate information about your videos to everyone.
Make audio optional
In many cases, people watch Facebook videos in places where they don’t want audio. Such places include a lecture hall, hospital waiting room, or train station. Watching videos with audio can be quite disruptive in such places. No wonder Facebook users watch 85% of all videos on the platform without sound.
Upload videos directly on the platform
When sharing videos on Facebook, some individuals prefer adding links from YouTube and other channels to their Facebook pages. Unfortunately, users may be redirected to the other platform before watching the video. As a result of this, some of your audiences may lose interest in watching the video. So, avoid such a mistake by uploading videos directly on Facebook.
Tag relevant pages or people
Tagging people or pages is a tested and trusted way to increase the number of views on your Facebook videos. The video will appear on the timeline of the tagged individuals and pages. Consequently, people following them will be able to see your videos.
However, don’t just tag anyone that comes to your mind. Tag people or pages that contributed to the uploaded video. You can also tag those that inspired you to create the video.
So, if you are serious about getting more views on your Facebook videos, you need to consider doing everything highlighted above. Apart from bringing more views to your videos, these tips can also boost your Facebook likes, Facebook followers, and lots more.