With millions of daily active users, TikTok has grown to become one of the most prominent social media channels in the world. While it's only a place to have fun for many, this platform is a source of income for others. If you want to establish yourself on this channel and earn from it, it's crucial to get loads of followers, views, and likes.
Although getting lots of engagements on TikTok is challenging, it's doable. You only need to understand the right things to do to attract more followers, views, and likes on this platform. Here are 12 proven tips for getting more engagements on TikTok.
1. Create the right content for your target audience
While it's easy to assume that most TikTok users are young, vibrant people, the channel has all kinds of individuals. Nowadays, millions of folks that don't fall into that category use the platform. Therefore, you have to identify the kind of people that are likely to like your TikTok content.
What do your target audiences want to see on TikTok? Are they looking for educational videos? Do they want to view how-to video? Find answers to these questions and create the right content for your audience.
2. Create high-quality content
Regardless of how interesting or educational your videos are, you're bound to many potential followers, views, and likes if the quality is low. Numerous TikTok users won't even bother to check your content if the quality isn't satisfactory.
Invest in improving the quality of your videos. Great sound quality, lighting, and editing can take your content to the next level.
3. Keep it short
The attention of numerous social media users is short. Many people are not ready to spend two or three minutes on a single video. Create your content to suit the needs of most TikTokers by keeping it short.
As a thumb rule, ensure each video doesn't exceed 30 seconds. Such short content will likely perform better than longer ones.
4. Make a multi-part content series
Do you have longer content to share with your target audience? Captivate the attention of your audience with a multi-part series. For instance, a 3-minute video can be changed into six 30-second videos. The content will give you views and likes on six different contents and may keep some users engaged enough to follow you for more.
5. Take advantage of hashtags to reach more audiences
Hashtags are keywords for categorizing and searching similar content. They're available on almost all social media channels, including TikTok. Adding the right hashtags to your videos helps you reach more TikTok users.
Looking for the hashtags for your videos? Consider the following:
- Trending hashtags
- Popular hashtags in your niche
- Hashtags the leading TikTok accounts in your niche are using
6. Buy TikTok likes, views, and followers
Although it’s possible to get organic engagements on TikTok, the odds are against you. Don’t waste your time and other resources creating amazing content no one will see. Invest some money in TikTok engagements. Buy TikTok views, likes, and followers on Instant-Famous and give yourself a head-start.
7. Upload content regularly
People upload millions of videos on TikTok every day. This means that it's easy for your videos to get lost in the crowd. Make yourself more visible on this platform by posting content multiple times each day. We recommend uploading 2-5 times daily.
8. Use trending or popular sounds
Is there any song that most people are integrating into their TikTok videos? Don’t hesitate to add such a sound effect to your content to attract more engagements. People use sound effects to search for content on this platform. Adding trending sounds to your posts allows you to reach more users. This can boost your TikTok followers, likes, and views significantly.
9. Join viral trends
Certain trends often go viral on TikTok from time to time. Once they become popular, many TikTok users spend several minutes or hours watching videos that follow the trends. As a wise TikTok content creator, it’s crucial to join those trends to attract more people to your content. These trends can change the fortune of your TikTok account.
10. Perform a duet
One of the most exciting ways to go viral on TikTok is to collaborate with another creator on a duet. The content will expose you to the existing followers of the other person and may bring you more likes, views, and followers.
Contact any content creator you’re interested in collaborating with and ask they want to work with you. Give them a good reason why they should duet with you.
11. Use some exciting captions
TikTok allows you to add a caption to each post. Although it’s limited to only 150 characters, take advantage of it to increase your followers, views, and likes. An interesting caption gives people a reason to watch your video and interact with your content.
Add the right keywords to your caption to boost the ranking of your content. This allows TikTok’s algorithm to rank your content higher.
12. Know the best time to upload content on TikTok
Although nothing stops you from uploading your content on TikTok when you deem fit, some periods may be more fruitful than others. This is because TikTok users tend to use the platform more during some particular periods. Uploading your content during those moments can increase your reach as more individuals are likely to view your videos.
So, when is the best time to post on TikTok? Generally, data shows that posting around 2 p.m. on Wednesdays is great for getting more views and likes. However, your specific industry or niche may have a different time. Therefore, research more about the best time to post.
13. Cross-promote your TikTok content on other platforms
You don’t have to limit the promotion of your TikTok content to only TikTok. Take your marketing to other social media platforms like Facebook, Instagram, and X (previously called Twitter). Most TikTok users are on other social media platforms; hence, you can reach them by cross-promoting your content.
Having known these 13 vital tips, implement them on TikTok and get the followers, views, and likes you desire.