Today, many people rely on Facebook, Twitter, Instagram and other social media platforms to stay up-to-date, connect with friends and family, make purchases, have fun, etc. Therefore, businesses around the globe can gain immensely from marketing their products and services on social media channels. This is especially true in 2021 when some surveys have estimated that more than 50% of the population of the world has an active social media account. It has even been projected that the number is bound to increase in the years to come.
But how is social media marketing important in 2021 and beyond? What can businesses gain from marketing their products and services on social media?
It builds brand recognition
Regardless of what you are offering to your clients, they need to recognize your brand. So, brand recognition is one of the most essential factors that every business needs. Luckily, social media marketing can make brand recognition a reality for many businesses.
Unlike traditional marketing means, social media marketing can reach our existing and would-be customers easily and quickly. While using their smartphone or computer in the comfort of their home or office, people can easily get to know about your business via social media marketing. In addition, social media marketing can help people to see your brand even when they are not looking for your service or product.
Therefore, if you are looking for brand recognition in 2021 and beyond, social media marketing is what you need.
It attracts traffic to your website
One of the most dependable ways to get visitors to your blog or site is social media. Once you have established yourself on social media, you can easily refer people to click on links that will direct them to your blog or site. Over time, this can help you to gain tons of traffic to your website.
It helps to create conversations about your brand
Generally, the more people talk or hear about your brand, the more they are likely to do business with you. Social media marketing is one of the most reliable and effective ways to create conversations about your brand. With the right social media post, you can spark awesome conversations that will keep your audiences engaged for a long period.
However, the conversations don’t usually stop at just talking about your brand. It can also help you get feedback about your service or product and create a genuine connection between you and your audiences.
Based on the direction of your conversation, social media marketing can also be used to show your audiences that you care about them. Overall, this can play a significant role in the progress of your brand.
It allows you to get data via audience research
Audience research involves the process of searching for keywords that your audience use in the conversations. When done properly, audience research can help you to know about your audiences and, consequently, create offers that are more focused on taking care of their needs.
It helps you to tell the story of your brand
Are you looking for ways to tell the story of your brand? If yes, social media marketing is one of your best options. With good storytelling skills, you can easily determine the direction of how your audiences will view your brand. You can tell the story via texts, images, and videos as long as they are suitable for what your brand represents.
Instead of telling your brand story directly, you can also use social marketing to tell the story of those using your service or product. These stories can also serve as reviews of your business.
It can serve as social proof
Prospective customers are always on the lookout for social proof. Most of them only want to do business with brands that others are also working with. Luckily, you can use social media channels to your advantage. You just have to draw audiences to your brand and keep them engaged for an extended period. This will make lots of potential customers to be willing to use your services.
Having large followership on social media can also come in handy as social proof. For this, Instant Famous can assist you to gain lots of followers and likes on different social media platforms.
It establishes you as an authority in your niche
Most individuals are looking for trusted sources that can offer them reliable information on a specific subject. Fortunately, you can capitalize on social media to make your brand a topical authority.
How can you do this? By providing top-quality and reliable information on topics relevant to your brand. Although it may take some time, search engines will start showing your content to people looking for related information.
It helps to build customer loyalty
Once people start seeing you as an authority in a particular field and you continue to satisfy their needs, they will be willing to interact with your brand. When customers follow you on social media, will likely choose your brand over any competitors. However, you need to continue engaging your loyal customers to avoid losing them.
Notably, social media can help you to build customer loyalty for free.
It enables you to provide excellent customer service
If you are into social media marketing, you will likely have a strong presence on social media. As a result of this, many customers will be willing to contact you on social media if they have any challenges with using your product or service. Since many social media channels promote instant communication, you can take advantage of them to offer excellent customer service.
For instance, if a customer couldn’t find their way around assembling a product, they can contact the business immediately on social media. With the help of social media, the business can respond swiftly; thereby solving the customer’s problem instantly. Such immediate and effective response translates into exceptional customer service provided via social media.
With the information above, you will agree that social media marketing is important to businesses in 2021 and beyond.