With millions of users visiting different Instagram business pages every day, Instagram offers businesses an opportunity to reach lots of customers. So, if you don’t have an Instagram profile for your business, you are doing yourself lots of disservices.
To get the most out of your Instagram profile for business, here are the most essential things you must do to optimize your profile:
- Define your Instagram strategy
Before you start doing anything to optimize your Instagram profile for business, you should take the time to create a strategy. This strategy puts you in control of things that will happen to your profile and ensures that you get everything right from the beginning.
While creating your Instagram strategy, make sure you define your target audience. Who do you intend to show your product or service to? What is the age range, location, purchasing power, or gender of your average customer? These questions can go a long way in helping you to define your strategy.
Similarly, you need to determine the objectives and goals you want to meet with your Instagram profile. Ensure that the goals are SMART (Specific, Measurable, Attainable, Relevant, and Timely). With the goals, you can take the right action towards optimizing your Instagram profile to broaden the horizon of your business.
- Choose a creative and easy-to-remember username and Instagram name
On Instagram, every user has a unique identifier which is the username. When choosing a username, you need to get it right as a wrong choice can hamper other efforts targeted at optimizing your Instagram profile for businesses.
It is recommended that you choose your business name directly as your username. However, if it is already taken or too long, you may consider changing it. In this case, choose a short, easy-to-remember username that relates to your real business name.
In addition, you need to select an Instagram name. This should be your specific business name. Nonetheless, if your business name is too long, you may have to use some abbreviations.
- Optimize your bio with the right keywords
Once you have optimized your username and Instagram name, the next thing you must do is optimize your bio. For the best results, you need to find high-quality and relevant keywords, and then add them to your bio. These keywords make it easier for people to find you when looking for services or products you are offering.
Generally, your business bio should describe the most vital things about your brand. It succinctly tells the story of your brand and everything you are capable of providing to your customers. Of course, you can change your bio later, so there is no need to rush or stress yourself when writing the bio for the Instagram profile of your business.
- Use an eye-catchy and representative profile image
When checking out a business profile on Instagram, most individuals will first focus on the profile image. So, using a great profile image can create a first impression of your business. It is suggested that you choose a profile image that represents your business. Given this, your business logo should be your first choice for a profile image on Instagram. However, you can also use a headshot if you own a personal brand such as a life coaching brand.
- Share amazing content with your audiences
Another important way to optimize your Instagram profile for business is by sharing exceptional content. The truth is that Instagram is all about visual content. Most users don’t read long texts; therefore, most of your shared content on this platform should come in the form of pictures and videos.
For your videos and photos, make sure they are well captured. Don’t forget to use natural light, different angles, and lovely sceneries for the content you want to share on Instagram.
Also, endeavor to edit your photos with photo editing programs. If you feel you are lacking in any area, don’t hesitate to hire professionals to enlighten you on how to create the right content your business profile on Instagram needs.
- Craft awesome captions
If you want to get the attention of your target audience and optimize your profile, you must always add beautiful and attractive captions to your content. You should keep the caption short, funny, and soulful.
With the right captions, you can tell the story of your images or videos. Your captions can spur your followers to engage the content. Hence, they will look forward to getting more from your business.
- Use hashtags
Hashtags are used as keywords when posting any content on Instagram. Generally, hashtags are words and phrases that boost the ranking of your content when users are searching for related items on the social media platform. So, to optimize your Instagram profile for business, you need to use hashtags in your bio as well as captions.
- Get help from Instagram influencers
Using the services of Instagram influencers is a great way to optimize your business Instagram profile. Instagram influencers have large followership and know how they can engage Instagram users. Hence, they can play a key role in boosting your reach and drawing more customers to your profile.
Notably, Instagram influencers come in different levels. Therefore, you can consider working with micro-influencers whose charges are affordable.
- Monitor your Instagram statistics
Lastly, you cannot optimize your Instagram profile for business effectively if you don’t track your Instagram progress. So, you need to get analytics tools that can help you monitor the statistics of your business profile. The best analytics tools will make the job easier for you as they will show the most essential data.
As you use the tools to track the results, you should pay attention to the statistics about your posts, stories, ads, etc. Consider the traffic you are getting as this can determine whether your optimization is working or not. With the data you get, you can easily note things to improve in your Instagram profile.
Conclusively, the steps listed above will make it easy for you to optimize your Instagram profile and boost your business.