Social media marketing changes from time to time. As 2024 continues, digital marketers must be aware of trends shaping the social media spaces. From AI integration to content authenticity and nano-influencing, these strategic trends help brands succeed in communicating with customers and establishing their online presence.
Let’s consider the top 5 strategic trends for social media marketing in 2024.
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AI integration for marketing and customer care services
2023 saw an unprecedented rise in the adoption of artificial intelligence (AI) by social media marketers. This trend will continue in 2024 as brands look for better ways to enjoy its benefits. This technology analyzes user data and provides personalized and targeted ads to each customer. As a result, people tend to come across only ads that resonate with them.
AI integration isn’t limited to marketing as customer care teams are also taking advantage of AI chatbots. Many people are becoming more impatient when making inquiries or trying to solve an issue via social media. They want quick solutions. Chatbots provide timely human-like interactions with customers. The technology helps businesses offer more efficient and reliable customer service any time of the day.
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Authentic content on various social media channels
In the past years, innumerable customers complained about exposure to too much promotional content on social media. 2024 brings a massive change to this trend as many marketers are now focusing on creating authentic content. Regardless of the type of content you want to share with your audience, make it non-promotional for the highest engagement rates.
Authentic content allows you to create better content for your audience. Your followers see and feel what you are offering them. This can encourage them to engage and share your post. Besides, uploading original content can also make your brand stand out among its peers.
Understand that creating authentic, non-promotional social media content doesn’t have to be complicated. A simple behind-the-scene video or customer review can contain enough original content to draw the attention of your audience. Make it authentic, simple, and relatable to attract more engagement.
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More focus on bite-sized content
Although this is not an entirely new trend, it’s becoming bigger in 2024. Our reliance on smartphones and computers has continued to cause more distractions around us, leading to a significant reduction in our attention span. Nowadays, most social media users don’t want to spend several minutes watching a video or reading a post. They want to engage your content within a few seconds or minutes and move to the next one.
From YouTube to Facebook, Instagram, TikTok, and X, people are engaging with short-form content than longer ones. Therefore, capitalize on this trend and offer your audience bite-sized content.
Check out some of the biggest content creators and see how they are using short content to get engagement. For instance, Nas Daily’s 1-minute daily videos on YouTube have continued to have more views, comments, and likes than the channel’s longer content. LadBible and other content creators on Facebook also get exceptional engagement for their short videos.
So, as you buy Instagram views to improve engagement, don’t hesitate to invest in short-form content.
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Nano-influencing is the in-thing
Macro-influencers used to be the target of brands looking for popular people to promote their products and services. However, we are gradually shifting from them to nano-influencers. This is because many social media users don’t consider macro-influencers genuine and sincere. Lots of them even promote products and services they don’t use.
Nano-influencers are social media accounts with around 1,000 to 10,000 followers. Recent reports claim they get more engagement than macro-influencers. So, it’s not surprising that social media marketing is shifting towards nano-influencers.
In 2024, many brands are using nano-influencers for marketing to a target audience. These influencers create relatable content and engage with the audience better than those with more followers. Still, macro-influencers and mega-influencers are the go-to personalities for brand recognition and wider reach.
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TikTok has become more important in social media marketing
Although TikTok was only launched in 2016, it has grown to become one of the largest social media platforms globally. According to Statista, TikTok had barely over 465 million active users in 2020, but the number is projected to have doubled in 2024. This channel will continue to be bigger and more relevant to social media marketing in 2024.
While a large percentage of TikTok users is Gen Z, the app now attracts people of different age ranges. Consequently, various businesses are reaching out to new and existing customers through this platform.
If you are building a brand, don’t overlook TikTok. Get in touch with Instant Famous to buy TikTok views, likes, and followers to establish your brand on the platform. Create engaging content for your audience and be consistent.
Maximize your social media marketing in 2024 by following the aforementioned strategic trends.