With millions of daily active users, YouTube is undoubtedly one of the biggest social media sites in the world. If you’re one of the content creators on this video-hosting platform, collaborating with other creators can help you succeed.
But how can you choose a partner and unlock the power of collaborations? What are the important tips to consider when partnering on YouTube? Here’s a comprehensive guide to how to partner on YouTube.
How does a YouTube collaboration work?
Simply put, a YouTube collaboration happens when two or more YouTube content creators work together to create one or more videos. This collaboration helps the YouTubers to reach their different audiences.
Many content creators have used YouTubers to attract a brand-new audience. In other words, the subscribers of the other content creator will come across their channel and may subscribe.
Apart from increasing your followers on YouTube, collaboration can also assist you to be more innovative. It helps you to diversify your content as you get new ideas from your partner.
If you want to enjoy the numerous benefits of YouTube collaborations, it’s time to invest in it.
Choosing a YouTuber for a collaboration
Once you’ve made up your mind to explore YouTube collaborations, the next step is to find a suitable partner. So, how do you choose the right content creator for a collaboration? Consider the following factors:
What do you intend to achieve with your collaboration? Do you want more engagement or just trying to make an interesting video with a friend? Define your goals as they’ll direct you to the type of content creator you should partner with.
Your niche plays a vital role in the type of people watching your YouTube videos. If you choose a partner whose audiences are too dissimilar from yours, it’ll be difficult to make them watch your videos. Therefore, you should collaborate with a content creator with similar audiences and whose videos align with your value.
Type of content
Another important factor is the type of content you want to create. As you look for a partner for a YouTube collaboration, think about the content you can create together. Find the best type of video that’ll be valuable to your audience as well as your partner’s viewers.
Whatever you do, ensure the collaboration also provides value to your partner.
Contacting a potential partner
To unlock the power of YouTube collaborations, get in touch with a content creator you have an interest in working with. Compile a list of potential collaborators and start contacting them through different means, such as:
- Social media
- DM on YouTube
- In-person meetups
Notably, if your potential YouTube partner has lots of followers or subscribers on social media, don’t send them a DM as they’ll likely receive a lot of them. Consider sending them emails or exploring other means of contacting them.
Also, understand that your potential partners may reject the offers. If so, look for another relevant collaborator.
Popular YouTube collaboration ideas
After contacting your potential partner, think about the possible ideas you want to collaborate on. What are the ideas you want to share with your audiences? Talk to your partner about the available options.
Here are some popular collaboration ideas:
If you want to entertain your audience, Q&A videos are a good option. Create a list of engaging, open-ended questions you want to ask your partner. Otherwise, announce the collaboration to your subscribers and followers on other platforms and tell them to ask questions they want your partner to answer. Your collaborator can also do the same thing to their subscribers.
Another choice is to create tutorial videos that educate and inform your followers. Ensure your partner is an expert in the area where they want to tutor your audience. Make sure the tutorials suit your niche so that they’ll be useful to your subscribers.
This option is one of the latest and trendy ideas among YouTube content creators. Basically, you’ll host your partner’s channel and upload a video on an interesting and informational topic. Your partner will also do the same thing for you.
Cross-hosting doesn’t only boost your engagement but also exposes your channel to your partner’s subscribers. Some of them may watch your videos or even subscribe to your channel.
Challenge videos are found in different YouTube niches. So, hop on the trend to promote your channel. You and your partner can bring in various ideas and combine them to entertain your audiences.
Generally, vlog videos allow you to work with several YouTube content creators and share fun-filled ideas. Some common concepts for vlogs include going on a road trip, trying new meals, and traveling together.
Themed videos are also great ideas for collaborating with other YouTube creators. Look for a partner who shares the same passion or hobby as you. This can be a movie, music genre, book genre, event, game, etc. Both of you can work together to share your opinions about the chosen together and create amazing content your subscribers will love to view.
Once you’ve chosen an idea, it’s time to create high-quality content for your audiences. Don’t forget to use professional cameras, lighting, and other important tools to create your videos.
Promoting your content
Creating a video isn’t enough. It’s important to promote your content for better engagement. How do you promote the video?
- Both of you should upload the videos on your channels. This enables your subscribers to discover your platforms.
- Add your partner’s video titles in your video description.
- Utilize mentions and cards to make it easy for subscribers to move from your channel to your partner’s channel.
- Verbally call your subscribers to action. For instance, you can say “Click on the link above/below to watch the other video in this series”
- Buy YouTube views and likes
- Promote your videos on other social media platforms, such as Facebook, Instagram, etc.
Although collaborating with other YouTubers can be highly rewarding, you should understand that the process may not be seamless. Be patient and continue improving your content as you try to unlock the power of YouTube collaborations.