With hundreds of millions of individuals using Instagram daily, Instagram is undoubtedly one of the biggest and most commonly used social media channels in the world. Given this, every competitive business must take advantage of this platform. To get the most out of Instagram for your business, it is essential to optimize your Instagram profile.
But how can you optimize your Instagram profile for business growth? Follow the 10 tips below.
Use an Instagram Business account
On Instagram, you can set up a new account for business or personal purposes. If you want to use Instagram to promote your business, you need to set up a business account. A business account has access to a plethora of tools that can aid the promotion of your business on this social media platform. Business accounts can get important analytics and also have separate areas for highlighting office hours and locations. Besides, a business account makes it easy for you to optimize your profile to market your business.
Add keywords to your username
Another proven way to optimize your Instagram profile for business growth is to add keywords to your username. This allows people to know your offers even before reading your profile. Consequently, you will be able to attract your target audience easily and quickly. Let’s assume that you have an online called AwesomeFeet, which sells different types of shoes. Your Instagram username can be “AwesomeFeet Home of Shoes”. With such a username, most Instagram users can tell that you are involved in the sales of shoes.
Also, you must make sure that the username is:
- Related to your offers
- Easy to remember
Let your bio tell more about your business
As you are setting up your Instagram account, you need to create an engaging bio that provides answers to some pertinent questions such as:
- What is your business all about?
- What does it offer to prospective customers?
- Why should your target audience follow your page?
Although your bio should be informative, you must note that the characters are limited. So, use the limited characters judiciously to sell your brand to the users.
Use a branded image as your profile picture
Some Instagram users will be first drawn to your profile picture before checking out your username. So, as you try to optimize your profile, you need a profile picture that can make a good statement about your brand. If you have a low-quality image, it will give people a bad perception of your brand. Therefore, it is important to invest in a high-quality, branded image that can improve the look of your brand.
While you can try a wide range of branded images, your business logo is probably the best option. Make sure it looks professional and properly cropped to suit the Instagram frame for a profile picture.
Play around with varying fonts
With the help of some tools, you can utilize different fonts in your profile. However, many people don’t know this trick and, as such, use only one font in their profiles. Therefore, if you would like to stand out from the crowd, you should consider playing around with various fonts in your Instagram profile. This will catch the attention of any Instagram user that comes across your profile page.
Of course, most Instagram users are only looking for where to catch some fun. So, it does not come as a surprise that they like interacting with brands and people that show that they can be funny. In view of this, make it easy for people to associate with your business by showing your fun side. One of the ways to show your fun side is by adding some emojis to your Instagram profile.
Besides, emojis can make you look relatable to younger individuals. Nonetheless, don’t overuse emojis so that you don’t look like a clown.
Add a great call-to-action (CTA) to your bio
A call-to-action (CTA) is a marketing tool that prompts a user to take a particular action. When designed properly, a CTA can play an essential role in encouraging a would-be customer to take some action in the buyer’s journey. Typically, a CTA can come in the form of “Subscribe now”, “Get a free copy now”, or “Call us now”.
Although many individuals don’t consider adding a CTA to their Instagram profiles, you can use this tool to generate leads or even sales for your business. So, when you are trying to grow your business on Instagram, you should not hesitate to add a compelling call-to-action (CTA) to it.
The Live feature of Instagram enables you to share live action with your followers. Apart from engaging your audiences, this feature can also promote your profile. This is because the algorithm of Instagram notifies your followers that you are online. Hence, they will see your profile on top of their page. With this, the Live feature will keep you in the mind of your followers.
On social media, most people and brands often feel the need to make themselves look bigger and better than they are. However, you must realize that such action can hurt your business in the long run. Therefore, you should be original in your profile description. Awesomely describe your brand without exaggerating too much.
In addition, you shouldn’t copy your bio, profile image, etc. from another brand. Let your followers know your brand for what it is.
Take advantage of Instagram Stories Highlights
Instagram Stories have been around for a while, but many brands are not using the feature. Basically, Instagram Stories allow you to attach some stories to your profile on the platform. With the aid of this feature, you can showcase team culture, current or upcoming products, etc. This feature offers you a great chance to educate and interact with your audience positively.
So, use these tips to optimize your Instagram profile and get more from your presence on this social media channel.