Having an effective social media presence is not just about creating numerous social media profiles on different channels. It requires you to set up your social media profiles effectively. This can make a big difference in the kinds of benefits that you will get from your presence on social media.
Irrespective of the focus of your brand, here are the best proven tips that can assist you to build a better social media presence:
Create SMART goals for your social media presence
If you are determined to have a good social media presence, you cannot avoid creating SMART goals. This means that you need to set goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. By establishing all these elements in your goals, your social media pages will be purposeful. Hence, you will not just be posting content aimlessly.
Know your audience
Various social media channels have innumerous users, but these users have unique wants and needs. But your brand will likely not be able to take care of the needs and wants of every user. Therefore, you need to focus on your target audience. But how would you focus on your target audience if you don’t know them?
Therefore, you should take the time to understand the people that your service or product is meant for. These people are your target audience. They are the people that will likely be willing to listen to or read your message.
Show your humanness
In a bid to have a corporate identity on social media, lots of brands often build a faceless presence. Unfortunately, such presence will make you have zero personality that will be difficult for your audience to relate with. To avoid this pitfall, it is crucial to be human on social media.
In other words, crack jokes with your followers. Have friendly conversations with them. Don’t be afraid to share pictures, videos, etc. that will show that humans are behind your social media pages.
Work towards brand consistency
Generally, you have to be available on a couple of popular social media channels. However, you need to be consistent on all these social media platforms. You must make sure that your target audience can recognize you easily on any social media channel that you are. This means that your posts on different social media channels should have some resemblance. Your varying content must pass across similar messages.
Share meaningful industry-specific content
As you continue building your social media presence, it is vital to share content regularly. However, you shouldn’t just share any content that comes to mind; make sure it relates to your industry. You can share content that doesn’t relate directly to your business but still pertains to your industry. By doing this, you will get traffic from people within your industry who don’t necessarily need your service or product at the time.
Take advantage of trending issues
Another way to build a better social media presence is to jump on the trending issues. However, you need to avoid derailing too much from your brand’s core message. Therefore, you have to look for a way to link the trending issues to the message of your brand. This link can come in the form of offering solutions to the problems associated with the trends.
- Post at the right time
Nowadays, the most popular social media platforms have hundreds of millions of users. Resultantly, lots of users are following several people and businesses who share content regularly. This means that the timeline of an average social media user is filled with content from several accounts. So, it is easy for your content to be lost among several other posts.
Therefore, how do you deal with this issue? Post at the right time. You need to post when your target audience will likely be online to see your content. To know the right time to post, you need to check out social media analytics.
- Be active
Regardless of the quality of your post, social media users want to feel your presence regularly. Therefore, you need to be active on social media. This will require you to share different posts regularly.
Notably, you don’t need to create unique posts every time. You can also share relevant content created by others as long as you reference them properly. Many social media channels allow you to share and retweet content written by other users. Retweeting or sharing posts will keep your accounts active on social media.
- Pay to promote your brand on social media
While organic social media promotions are essential, they are not as fast and effective as paid promotions. So, you have to consider investing in your social media pages.
There are various ways to invest. For instance, you can use the services of Instant-Famous.com to buy likes, followers, and more engagement for your content on Instagram and other platforms. Other investments can include paid ads social media.
- Utilize the right hashtags
Most social media platforms now use hashtags to improve the reach of a post. If you can identify and utilize the right hashtags, you can boost the views, likes, comments, etc. of your content. Therefore, you should use Statusbrew and other related tools to look for the right hashtags. Once you have found them, use them to tag your content. Make sure the hashtags should be appropriate in terms of number and relevance to your brand.
- Work with social media influencers
Today, social media influencers have become so important that most brands can hardly do anything without them. Given this, you shouldn’t hesitate to partner with social media influencers to build a better social media presence. A social media influencer can draw more followers to your account and showcase your brand to more people.
Nonetheless, you need to be careful when collaborating with a social media influencer. You must ensure that the influencer’s profile aligns with your social media goals. For example, if you are into the sales of gym equipment, you want to select an influencer who is a fitness enthusiast that can grow your brand.
In addition to the tips above, you need to keep track of your social media presence. Use the right tools to monitor your activities and continue tweaking things until you achieve your goals.