social media future

How to Effectively Market Your Small Business on Social Media

Quick question: Is your small business on social media? In this age and time, it will be odd for your business not to be on social media. Your customers expect you to be. Social media can be a great way to create awareness about your business, nurture your customers, and increase your revenue.

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There was a time when social media marketing was optional. Unfortunately, it was a long time ago. In 2019, you will be leaving a lot of money on the table if your business is not on social media. Every day, millions of customers in your city go through their social media pages looking for businesses to connect with.

However, setting up your social media account is just the beginning. You need to put in a lot of work to make it an effective selling machine for your business. This could be very overwhelming. However, with careful planning and the right strategy, you can be able to use social media the way it is designed to be used by businesses.

In this article, you will learn top ways you can effectively market your small business on social media. Keep on reading to find out more.

Top Ways To Effectively Market Your Business On Social Media


  1. Choose the Right Platforms

Today, there are a lot of social media platforms. Of course, it could be very overwhelming keeping up with all of them unless you outsource the task to social media managers. We will go right ahead and assume that you don't have a social media manager at the moment. Ideally, the best way is to choose the right social media platform for your business. It could be Facebook, Instagram, Twitter, Linkedin, Pinterest, YouTube, Reddit, and more. Your choice will depend on your target customers. You may need to conduct some research to find out where your target customers are. You should also consider being very active on more than just one social media platform.

  1. Create a Social Media Strategy

The reason why social media failed for some small business owners is because they lack an effective social media strategy. Every successful business starts with a good strategy. This makes it easier to have focus and streamlined your activities on social media sites. You need to set goals and targets of what you want to achieve. Afterward, you need to come up with an effective plan on how to achieve your goals. This plan includes what to post, how many times to post per week, when to post, and how to attract a new audience on social media.

  1. Research Your Competition

There is absolutely nothing wrong in spying on your competition. Take a look at their social media pages and see what they are doing right. Of course, you should never copy them word-for-word. Instead, see how you can modify what they do to fit your own business. Alternatively, you can focus on creating custom post posts and unique activities for your followers on social media. Whatever you choose, make sure you are consistent.

  1. Create a Post Calendar

To be successful on social media, you need to be consistent. This means, your audience needs to know exactly when to expect your post. Scrambling to create a post at the last minute usually leads to low-quality content and inconsistencies in your post. You can easily avoid this by creating a post calendar so you know exactly when to post. When you do this consistently, your audience will love you for it.

  1. Educate Your Audience

Avoid selling all the time. Instead, create posts that add value to your followers. You can create a post that educates them about your product. You can also create motivational posts. Take, for instance, a lot of top brands usually post "Monday Motivation" posts on Mondays. Talk about other things apart from your business to keep your audience engaged.

  1. Start a Conversation, Engage With Your Audience

You shouldn't always make it a one-way channel where you post and don't expect anything back from the followers. Always try to engage your followers with a question or conversation. Ensure you are active enough to reply to most of the comments you will get. Followers really love it when the brand they follow reply to their comments on their pages.

  1. Create a Relationship With Influencers

Since 2018, a lot of small business owners are now working together with social media influencers to take their business to the next level. An influencer can help you make your brand very popular with just one post. There are different types of influencers. Since you are a small business owner, we do recommend you focus on working with micro-influencers in your niche at the moment. When done well, a single post by a reliable and experienced social media influencer can get you instant likes, instant new followers, and can even lead to more sales for you.