Video marketing seems to be one of the most overlooked methods of online marketing. There are business moguls who are ignorant about the advantages they could get in this technique, while others consider it to be a daunting task.
Creating videos are not as complex as you think. Even if you just have a minimal budget, your company will have a big chance of promoting your products and services. Want to know how? Then here are some helpful tips that could use if you're ready to venture in a video marketing campaign.
1. YouTube Posting
When it comes to this strategy, it's an excellent method to start in YouTube - the most popular video sharing site that is powered and owned by Google. In fact, there's one software, called Hangout Millionaire, an Internet marketing tool that lets you post videos on YouTube and other networking sites, like Twitter and Blogger.
2. Write Eye-Catching Titles
Titles are not just for the articles in your website pages, you also have to put them in your videos. Keep in mind that having a great title will not only draw the attention of your viewers, this also improves video ranking. With that, you have to think carefully of the titles you want - descriptive and at the same time, creative.
As what an outsourcing video marketing company would suggest, ensure that your title should indicate a relevant keyword phrase that will appear in the first half. More so, you might want to consider putting a phone number because this lets your potential clients contact you right away.
3. Transcribe Your Videos
Transcribing your videos is one of the best ways to optimize them. You can even have a professional transcribed them for as low as $1 per minute. All you have to do is find an outsourcing company on the Internet that specializes on video marketing (this is for better results).
Once these are finally complete, you can already upload it on YouTube as a transcription file. Moreover, you can have additional excerpts of these transcriptions in your video descriptions.
4. Include a Link to Your Site
As soon as people are done watching your video, they still need more details before they purchase your products or use your services. For that reason, it's very important to include a link to a landing page or website within your video description. As a result, you'll be converting your visitor into customers. Moreover, this will direct traffic to your site, increasing its ranking in the search engines.
Always remember to put the citation on your description! This citation should include your telephone number, business name and address. These should be the same with your profiles found online.
5. Backlink to Your Videos
Backlinking is as important factor for videos as they are for your web pages. Creating backlinks to your videos is a very effective marketing method to enhance your search engine ranking. So whenever you're writing articles or blog posts, ensure that you are able to insert links to videos that are relevant.
Focus on the quantity of your work and not the quality. Make sure that the links you use will appear in credible and well ranked sites. Furthermore, it's a big factor that you share the links of your videos in various social media sites like Facebook and Twitter.
6. Self-Host Your Videos
Aside from posting your videos on YouTube, you could also consider hosting them directly on your website. Once people will start searching you on the Internet, they will be directed to your site instead of YouTube.
According to an online video marketing company, self-hosting your videos will your viewers to engage more effectively using relevant information and calls to action. Since your videos are not competing with the others for attention, it would be easier to convert your visitors into customers.