How to Leverage TikTok to Help Your Brand Reach New Audiences

How to Leverage TikTok to Help Your Brand Reach New Audiences

TikTok’s massive user base has made it one of the most crucial tools for brands looking to reach new audiences. The social media platform receives millions of daily active users from all walks of life, making it a great channel for various brands.

While TikTok has the new audiences you want, you must position your brand to reach them. In this article, we will highlight how you can leverage TikTok to reach new audiences.

  1. Curate high-quality TikTok videos

To leverage TikTok to reach new audiences, invest in high-quality videos. Make sure your videos stand out from their competitions. The content, lighting, visuals, audio, effects, and captions must be able to catch and retain the attention of your target audiences.

Here are some important tips for making your video catchy:

  • Make it short. With recent changes, every TikTok user can upload a 10-minute-long video. However, various surveys show that shorter videos get more views than longer ones. Therefore, keep your videos short while still educating and entertaining your audiences.
  • Try different video formats. From reaction videos to duets, TikTok videos come in numerous formats. Each format gets the attention of TikTok users uniquely. So, explore various video formats to reach more audiences.
  • Add captions. Understand that several users watch TikTok videos without audio. If you don’t want to lose such users, add easy-to-read and concise captions to your videos.
  1. Optimize your videos

Creating and uploading high-quality videos may not be enough to reach new audiences. Explore different strategies to optimize your content to attract more users. One of the most notable optimization methods is using relevant and trending hashtags in your content. This trick boosts your visibility.

Furthermore, optimize your videos by posting at the right time. Generally, your audience is usually most active on TikTok at a particular period. Find this time and post most of your videos during the period to ensure they see them.

  1. Take advantage of trends

TikTok is the home of many trends. Although your brand doesn’t have to jump on every trend, you should take advantage of suitable ones. Pay attention to trending effects and music and add them to your content. Similarly, if a particular type of video is trending on the platform, don’t hesitate to use it to create yours.

  1. Invest in TikTok ads

TikTok and other social media platforms now offer marketing opportunities for interested individuals and brands. Invest in TikTok ads as they can assist in showcasing your content to numerous users. TikTok allows you to select the demographics and interests of the viewers, ensuring the ads reach your target audience.

  1. Buy TikTok engagements

Another profitable way to invest in TikTok marketing is by buying TikTok engagement. Instant-Famous and other similar companies allow you to buy TikTok views and comments. As your video gets lots of views, more users will be interested in watching your views. This will boost your organic engagement. Buy TikTok likes and views from Instant-Famous at an affordable rate.

  1. Curate user-generated content

Are you unsure of the kind of videos your audience wants to watch? Let your audiences offer you the videos you will upload. Ask your audiences to create their own content for your brand. To get lots of responses from the users, offer incentives.

  1. Offer a behind-the-scenes video

Your audiences want to see what is going on behind the scenes. Therefore, you can take advantage of this knowledge by creating a behind-the-scenes video. What are the everyday activities involved in your business? Are there any updates you want to share with your audiences? Can you give your audiences a virtual tour of your business premises? Answers to these questions can give you ideas of behind-the-scene videos.

  1. Utilize influencer marketing

Influencer marketing involves using social media influencers to advertise your products or services to your target audience. Notably, influencers are individuals with numerous followers on social media. According to the number of their followers, influencers are categorized as:

  • Mega influencers: more than 1 million followers
  • Macro influencers: 100,000 to 1 million followers
  • Micro influencers: 10,000 to 100,000 followers
  • Nano influencers: 1,000 to 10,000 followers

Since they have large audiences, they can help you to reach your audiences quickly and easily. Some of the ways to work with TikTok influencers to reach new audiences include:

  • Collaborating with them to create videos related to your services or products.
  • Sending your products to them to use for free.
  • Partnering with them to create a new product line. This usually works with celebrities and mega influencers.
  1. Partner with other businesses

TikTok influencers are not the only ones you should work with; you should also consider partnering with other businesses. Focus on businesses offering similar or complementary products as both of you will likely have the same target audiences. You can collaborate to create videos or showcase your offers.

  1. Run a contest

Have you tried the tricks above but not getting enough visibility? It’s time to run a contest. Most TikTok users like gifts; hence, they are often ready to join any contest that rewards them. Therefore, run a contest or hashtag challenge related to your service or product. As your audiences join the contest, keep reposting their videos to encourage others to join it. Make sure you announce the winner and offer them a gift.

  1. Engage with your audience

As you start reaching and building your audience on TikTok, consider engaging with your audience. This involves responding to their comments, liking their posts, taking part in challenges, etc. Interacting with your audiences helps you connect with them, offers you a powerful online presence, and encourages further engagement from your audiences. It’s also a great way to create a sense of community for your followers and build brand loyalty.


While you continue experimenting with the tips above, keep track of your TikTok analytics such as average watch time, growth rate, and video views. This trick helps you to monitor your performance. Continue trying different methods as you attract new audiences.