Although everyone knows the importance of social media, only a few people make their social media presence count. This is usually because of the struggle that comes with boosting one's social media presence. However, there are some things you can do to improve your social media presence without much effort.
So, let’s look at the following tips for boosting your social media presence without breaking a sweat.
Have SMART goals for your social media presence
Since your target is to enhance your social media presence without much effort, it is worthwhile to have goals that will make it possible. However, you should not create goals that you cannot achieve for some reason.
Therefore, create SMART goals for boosting your social media presence.
- Specific – determine the social media channels you want to use
- Measurable – state the metric that will help you track your social media growth
- Achievable – ensure you can attain the metric
- Relevant – determine the impact of improving your social media presence
- Time-bound – set a particular period for achieving the goals
Select suitable networks
If you focus on utilizing lots of social media networks, you are likely going to waste your time and effort without achieving much. Therefore, it is recommended that you streamline your presence to only a handful of social medial channels.
Generally, some of the networks available are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and so on. You should choose about 2 or 3 of these platforms and focus on improving your presence on them. This does not only make things easy for you, but it also puts you in full control of these channels.
Optimize your social media pages
After choosing the social media channels you want, it is important to optimize your pages for maximum engagement. Optimization can play an essential role in ensuring that most people can see your social media pages and, as such, enhance your social media presence.
For optimization, you should use relevant keywords, an easy-to-remember username, and a relatable brand logo or personal photo. If you have a website, make sure you add its link to your social media pages. All these can increase your followership on different channels and boost your likes, followership, and other engagements.
While trying to create a unique and appealing social media presence, you may be tempted to have a faceless brand. Unfortunately, this will be counterproductive as most of your audiences will see you as a robot they cannot relate to. Over time, you will lose lots of existing and would-be audiences.
To deal with this challenge, you must be human. Let your audience see your human side that they can relate to easily. Crack jokes they can understand and share some office or team photos.
Post and share high-quality content
Although you should post your social media content often, you must always prioritize quality over quantity. Make sure that the content you post is thoughtful, engaging, and important to your brand or personality. Also, the content can come in different forms including texts, images, videos, infographics, etc.
However, you don’t have to post only the content you created. You can share the content of other social media users as long as reference or tag them. This is a great way to boost your social media presence without putting much effort and time into crafting content.
On Facebook, Instagram, Twitter, and other social media channels, hashtags enable people to access similar content. So, if you are not using hashtags, people may not see your content. Unluckily, this will do your social media presence more harm than good.
Therefore, you should learn how you can use hashtags to make more individuals see your content. You have to utilize hashtags that are relevant to your content and brand. But don’t overdo it as too many hashtags can make your posts look like spam.
Have fun and engage your audience
Another proven way to improve your social media presence without much effort is having fun as you engage your audience. Don’t be too serious about what you do on social media. Share funny and interesting content. Also, comment on the posts of other social media users and engage your audience. If there are any complaints or criticisms, don’t hesitate to address them.
Promote your pages and content
If you don’t want to put much effort into improving your social media presence, you should be ready to spend some money. Therefore, invest in the promotion of your pages and content. Paid promotion can play a key role in making sure that more people feel your social media presence. Over time, this will help you to increase your following and get more engagements.
Generally, paid promotion means that the platform will help you to show your content to some people who are not following you. However, you can also explore some other ways such as hiring the services of Instant Famous to get instant likes and followers on Facebook, Instagram, etc. These instant likes and followers can encourage users to follow you or like your content.
Engage social media influencers
Social media influencers are individuals with large followership on social media platforms. By working with these influencers, they can like, share, and tweet your content so that many of their followers can see you. Resultantly, some of their followers may follow you, share and/or like your posts, etc.
Notably, you may need to pay these social media influencers for their services, but it will be worth it.
Choose tools for automating posts
Monitoring your social media posts and pages manually can be tasking. Therefore, if you want to improve your social media presence without much effort, you have to get tools for scheduling and automating your content. Some of these tools are Buffer, Sprout Social, BuzzSumo, and Hootsuite.
Of course, there is no magic for improving your social media presence overnight. So, you must bear in mind that it may take some moments before you start seeing the results of following these tips. But if you are consistent, you are guaranteed to enhance your social media presence without much effort.